OXBLOOD

The physical arm of The Laws of Conquest

Wear the doctrine.

Forty numbered laws. Oxblood ink on soft cream cotton. A standing order before you enter the room.

Choose your law Enter with Law I
  • 40 original laws
  • $24.99 one price
  • Soft cream Bella+Canvas 3001

Forty laws. One doctrine. No face. Every line on this shirt is a standing order, not a suggestion.

One garment

Bella+Canvas 3001 in soft cream. Structured, soft, true to size. S through 2XL.

One price

$24.99 per tee, flat $5 shipping, US only for now. No coupons, no countdown timers.

One rule

Every line is original, screened, and numbered. When a line is retired it does not come back.

Law I engraved artwork printed across the back of an OXBLOOD tee

Front / Back

One house mark.
Forty backs.

The front carries only the pen name: C. The law itself takes the back, printed large enough to hold the room behind you.

See Law I from both sides
Macro detail of soft cream cotton and the oxblood C. collar mark

The Lines

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The Laws of Conquest, book cover by C.

The source text

The Laws of Conquest

Forty principles of conflict, by C.

Every shirt here is one law. This is where all forty live in full: distilled from twenty-five centuries of warcraft (Sun Tzu, Hannibal, Caesar, Clausewitz) and carried into the boardrooms and rivalries of the present day. Each law is anchored to a real commander who wielded it, or was destroyed for forgetting it, and ends in plain field orders you can use this week.

  • Forty numbered laws, one doctrine
  • Every law tied to a real campaign and a date you can check
  • The exact moment each law turns in your hand and cuts you
Coming to Kindle and paperback Wear a law first
The Laws of Conquest book with the OXBLOOD C. collar mark and Law I back artwork

The OXBLOOD apparel story

Discipline is not punishment. It is the shape you give your one life.

OXBLOOD apparel is the physical arm of The Laws of Conquest: the doctrine you can put on before the argument even starts. No face on the label, no slogan borrowed from anyone. The shirt already said it, before you got in the room.

We write the lines, screen them against the noise, and cut anything that sounds like a poster in a break room. What survives gets printed in oxblood on soft cream cotton. That is the whole operation. The rest is your reps.

Honest note on logistics: tees are printed on demand and ship flat-rate at $5 inside the US. Print-on-demand means no warehouse and no waste, but also allow 2 to 5 business days of production before the ship date.